Our Purpose
Your Vision, Our Mission
Our Approach
At Lagoa, we take a tailored, results-driven approach to help businesses unlock their full potential. Whether through strategic planning, cycle planning, branding, digital marketing, or Fractional CMO services, we provide the expertise and leadership needed to drive growth and achieve measurable results. Leveraging decades of experience and industry partnerships, we craft customized solutions that align with your goals, prioritize resources, and deliver impact. With Lagoa, you gain a trusted partner focused on building your brand, driving your strategy, and ensuring your success every step of the way
Our Leadership
Marcia Soutto Mayor
Co-founder of Lagoa Marketing Strategy & Services, Marcia transforms complex marketing insights into powerful brand strategies that accelerate business achievements. Her global experience spans multiple countries and industries, enabling her to craft compelling brand narratives that drive market growth.
Specializing in strategic brand positioning, she helps companies articulate their unique value through an expert approach that turns core strengths into distinctive brand identities. By drawing on her international brand expertise, Marcia enables businesses to tell their most authentic and impactful stories, creating meaningful connections with target audiences.
Marcelo Guimarães
As co-founder of Lagoa Marketing Strategy & Services, Marcelo brings over 20 years of experience leading marketing and strategy for global companies. His approach blends practical insights with strategic thinking, helping businesses improve their marketing effectiveness and understanding complex market dynamics.
At Lagoa, he specializes in refining brands, analyzing competitive landscapes, and developing strategies that drive tangible growth. Marcelo's strategic guidance empowers companies to navigate challenges, uncover opportunities, and take their next transformative step with confidence, leveraging deep expertise in transformational marketing solutions and strategic brand development.